Abstract
Direct-to-consumer marketing of pharmaceuticals increases pressure on physicians to succumb to consumer demand. The strength to withstand this pressure comes in part from acceptance of the role of paternalism in the physician-patient relationship.
How to Cite:
Farrell, J.,
(2003) “The Ethical Implications of Direct-to-Consumer Pharmaceutical Advertising”,
Philosophy and Public Policy Quarterly 23(3),
20–23.
doi: https://doi.org/10.13021/G8pppq.232003.404