Abstract
This paper examines private sector models imported to the public sector in the context of nonprofit fundraising. A review of current literature finds bottomline approaches to management ineffective in nonprofit organizations, but indicates prescriptive benefits of public relations/marketing strategies. Research cautions that nonprofits must not conduct excessive fundraising and should carefully manage donor-fundraiser relationships. Future studies are needed to explore fundraising and should carefully manage donor-fundraiser relationships.
Keywords:
- Nonprofit
- Nonprofit Management
- Nonprofit Marketing
- Strategic Fundraising
- Charitable Contributions
- Public Relations
How to Cite:
Bradley, S.,
(2015) “Saving Face or Saving Society?”,
JMGR 2(1),
1-12.
doi: https://doi.org/10.13021/G8jmgr.v2i1.550